Perfect partnership

In the fall 2019 semester, University of Minnesota Crookston lecturer Courtney Bergman was looking for a hands-on project for her Integrated Marketing Communication class. And H&S Manufacturing, which makes row-crop equipment for the sugar beet industry, was looking for some fresh ideas on how to attract new customers. 

It was a perfect partnership.

Students went on a site tour and met with senior leaders at H&S Manufacturing, then went back to campus to learn skills such as analyzing an unfamiliar industry, understanding a marketing budget, and researching current marketing trends.

After several months, students shared their suggestions with H&S leaders in a PowerPoint presentation. They covered ideas such as magazines, trade shows, radio, social media, website, and direct mail, and developed an integrated marketing plan that fit the company's budget.

Learn more about the project and see some of their recommendations in this video.